AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in Mexico: Q4 2024 Insights
Explore the performance trends of the top 5 social apps in Mexico during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, the social app landscape in Mexico saw intriguing trends across the top five applications. Data from Sensor Tower provides insights into their performance on a unified platform.
TikTok Lite - Save Data & Fast experienced notable fluctuations in its weekly revenue, starting at $597K and ending the quarter at approximately $863K. Downloads peaked at roughly 967K in mid-October, while weekly active users hovered around 55.9M, showing stability throughout the quarter.
Facebook maintained steady revenue, averaging around $50K weekly. Downloads showed a slight increase towards the end of the quarter, with a peak of nearly 500K in late December. Active users consistently remained in the range of 81M to 83M.
Instagram displayed a stable revenue trend, averaging around $65K weekly. Downloads saw a rise towards the end of the quarter, peaking at approximately 462K in late December. Active user numbers fluctuated slightly, ending the quarter at about 48M.
Threads did not generate revenue but showed varied download trends, peaking at around 486K in mid-October. Active users grew steadily, starting from 11M and reaching over 13.7M by the end of December.
NGL: ask me anything showed modest revenue figures, peaking at $17K at the end of December. Downloads fluctuated, with a peak of 115K in the last week of the quarter. Active users saw a peak in mid-December, reaching approximately 1.55M.
These insights highlight the dynamic nature of social app usage in Mexico, with each app exhibiting unique trends over the quarter. For more detailed analytics, visit Sensor Tower.
